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This web page states the following, "Join the Legion Paper mailing list." We saw that the web site stated " Rising boards were created by Rising Paper over 50 years ago to supply museums demands for a true conservation and preservation framing board." It also said " Over the years, in conjunction with Legion Paper, Rising Paper expanded the range into a family of museum boards known for its exceptional and unmatched quality. Today, under the stewardship of Legion Paper, Rising is the industry standard used to frame all the great masterpieces. The standards set by the Library of Congress." The header had rising as the highest ranking optimized keyword. It is followed by museum board, photomount, and barrier paper which isn't as ranked as highly as rising. The next words risingmuseumboard.com uses is conservation paper. museum was included and could not be understood by web crawlers.